Because of contact breakdowns, hiring highly skilled and technically trained international teachers, for example, introduces language gaps and reduces the efficacy of teaching and learning processes. One of the most significant obstacles that Saudi Arabian institution administrators face in their attempts to innovate and strengthen learning and teaching methods and methodologies is a shortage of qualified and domestic trained faculty. Multifactorial challenges are involved in the higher education institutions of learning with regards to the application of training and development in Saudi Arabia. Due to a lack of time, the majority of respondents indicated that their heavy teaching workload prevented them from engaging in university training and development. On-campus and off-campus methods are used to implement training programmes in all four universities, regardless of the flaws of both types of training. The interviews were recorded, and thematic analysis was applied to the collected data. A qualitative study design was used, and semi-structured interviews were conducted with 75 faculty members and human resource managers working in four public universities in Saudi Arabia. The present case study aimed to investigate challenges in learning in Saudi ArabiaвЂ™s higher education institutions in the context of the implementation of training and development. Lack of awareness in the strategic planning process, digital adoption, solidarity, transformation in management skills, impact on the external environment, and public perception via social media and media.Д«arriers, Strategic Planning, Universities, Strategy, Multi-sources The researchers identified six new themes as barriers in the strategic planning process. This study used a purposive sampling method to collect data and conducted seven key in-depth interviews with university system strategic directors and registrars. The researcher collected the information from multiple sources, in-depth desk research, and in-depth interviewresearch to identify the barriers to strategic planning in public sector universities. But most public universities failed to come up with the most suitable strategic plan for them, which was investigated in this study. This is highlighted as an important requirement of the strategic plan for public sector universities that can make radical changes.

The strategic planning aspect of Sri Lankan public universities is poor and they have failed to achieve the strategic objectives well. As we all know, what most of the people in Sri Lanka believe is that Sri Lankan public universities have failed to achieve their targets well. As a result, they must identify the requirements of the internal and external environments, as well as their own, in order to produce the best results.Strategic planning is an essential process for all organizations. The organizations have to compete with many other organizations in the same industry. For data analysis, the Structural Equation Modeling (SEM) approach will be used. The data will be collected using survey questionnaires built on constructs items and demographic information of the respondents. The population of this study consists individual working in education and business sectors across the Pakistan. A wide range of research on brand awareness has been published, but little is discussed about factors which influence individual behaviour in continuance intention (INT) with the integration of technology acceptance model. Therefore, three elements of brand awareness such as PBA, PBR, and PRA indicate positive influence on customer satisfaction (SAT). Two elements of TAM perceived ease of use (EOU) and perceived usefulness (USF) have shown positive influence on customer satisfaction (SAT). In these research components of technology acceptance model (TAM) and brand awareness facets are used as independent variables. The purpose of this study is to examine factors which influence individual behaviour to continue use of mobile shopping Apps.

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